What types of events does SDE Events specialize in?

As leading event planners in Salt Lake City, we specialize in impactful corporate events, including conferences, incentive trips, trade shows, executive retreats, and more. Our expertise lies in creating strategic, results-driven events that meet your business objectives. Whether you’re hosting an exclusive leadership summit or a large-scale industry event, we make sure every part of it engages, inspires, and delivers.

Does SDE Events only work in Salt Lake City?

While we’re proud to be based out of Salt Lake City, our reach extends far beyond Utah. We plan and execute events globally, leveraging a vast network of venues, vendors, and industry partners. Our team handles the complexities of remote event planning, making sure we account for every detail, from local logistics to vendor coordination. No matter the destination, SDE Events delivers memorable world-class experiences. Our venue sourcing team negotiates customization options upfront, ensuring you have the freedom to incorporate everything you need. If a venue has limitations, we provide creative solutions to work around them while maintaining your vision.

What makes SDE Events different from other event planners?

Our approach is deeply collaborative, acting as an extension of your team to make sure every decision aligns with your goals. With a foundation in hospitality and a forward-thinking mindset, we blend precise planning with creative implementation. Our event planners in Salt Lake City ensure your event is well-organized, dynamic, engaging, and built for lasting impact.

Can SDE Events do last-minute event planning?

Absolutely! Tight timelines don’t intimidate us—they drive us. Our industry expertise, relationships, and problem-solving mindset allow us to secure premier venues, coordinate logistics, and manage vendors with efficiency. Even on an accelerated schedule, we oversee flawless execution. No matter the timeline, we’re ready to bring your vision to life as proven event planners in Salt Lake City. With our years of experience, we closely review all venue contracts, flagging hidden fees and negotiating cost-effective solutions to keep prices as affordable as possible. Transparency is key, and we make sure you know exactly what’s included before signing.

Event Planners in Salt Lake City

Who We Are

At SDE Events, we specialize in high-impact, meticulously planned event experiences that engage audiences, strengthen connections, and achieve strategic goals.

With a strategic approach and an unwavering commitment to excellence, we make sure every event leaves a lasting impression on both hosts and attendees.

Learn About Our History

Grainne Gray, our Event Experience Director, built SDE Events from the ground up. Her passion for events began at just 15, working in catering and seeing firsthand how well-executed gatherings bring people together. After 16 years in hospitality—working in banquet operations, event management, and sales—she saw firsthand how events are more than logistics. Earning her CMP certification, she launched SDE Events to bring a strategic, dynamic, and engaging approach to planning.

Our Mission

We create collaborative event experiences, acting as an extension of your team to exceed goals and deliver unforgettable, strategic events.

SDE Event’s Values

Strategic

We build every event with a purpose. Our experienced approach to planning ensures every decision aligns with your goals to create meaningful, results-driven experiences.

Dynamic

We thrive in fast-paced environments, adapting to challenges with agility and creativity. No two events are the same, and we bring fresh ideas to every single event.

Engaging

Great gatherings spark a connection. We curate captivating encounters that enrich audiences, foster new relationships, and leave a lasting impression long after the event ends.

Create Something Exceptional

Extraordinary events don’t happen by chance—they happen with SDE Events. We transform your vision into a dynamic, engaging, strategic, and results-driven experience.

Plan My Event

What You Can Expect

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Step 1: Strategy

We don’t believe in one-size-fits-all solutions at SDE Events. Our team works with you to understand your goals, audience, and vision, creating a personalized strategy that ensures every detail serves a purpose.

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Step 2: Implementation

From concept to execution, we manage every moving piece with precision. We work as an extension of your team and handle logistics, vendor coordination, and problem-solving to keep everything on track.

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Step 3: Success

An event isn’t just about the day itself—it’s about the impact it creates. With our expertise, you’ll craft experiences that captivate your audience, build strong connections, and drive lasting success.

Our Clients, Our Best Advocates

In my many years of event planning and organizing, I have never worked with another person or company that is more dedicated to providing a detailed, smooth and experiential event than Grainne…

Dr. Renato Saltz - Event Chair of the American-Brazilian Aesthetic Meeting (ABAM)

In my many years of event planning and organizing, I have never worked with another person or company that is more dedicated to providing a detailed, smooth and experiential event than Grainne Gray. She has a personalized approach that is tailored to my attendees and industry partners demographics. She always provides new ideas to enhance my event year over year and exceeds our goals while creating a flawless event. Grainne is a true advocate in the event’s success, and never ceases to go above and beyond.

Dr. Renato Saltz - Event Chair of the American-Brazilian Aesthetic Meeting (ABAM)
When working with Grainne and her team, it is more than just a transactional relationship with a contractor. Grainne is a true partner who is as invested in the success of the…

Izhak Musli Co-CEO of The Aesthetic Success - 4S Summits

When working with Grainne and her team, it is more than just a transactional relationship with a contractor. Grainne is a true partner who is as invested in the success of the events as we are. She provides detailed communications, leverages contracts to get us the best value, builds relationships with our industry partners on behalf of us and looks for opportunities to help enhance revenue while protecting the bottom line. Her expertise and knowledge gives us full confidence that we are in the best of hands.

Izhak Musli Co-CEO of The Aesthetic Success - 4S Summits
I’m so happy we made the decision to work with SDE Events for our annual company retreat. Having planned and managed our first annual trip without any outside assistance, the advantage of…

Max Baybak Co- Founder & Chief Growth Officer Influx Marketing

I’m so happy we made the decision to work with SDE Events for our annual company retreat. Having planned and managed our first annual trip without any outside assistance, the advantage of having a professional event planner in our corner was immediately clear and highly refreshing. They presented options and opportunities we would never have come across on our own and they were always looking for ways to stay within or under budget. Lastly, and perhaps most importantly, working with SDE allowed us to focus on the small things and get every little detail just right, which in turn made our retreat the best one yet.

Max Baybak Co- Founder & Chief Growth Officer Influx Marketing
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Learn About Our Team

Behind every well-orchestrated event is a team of experts who thrive on strategy, creativity, and collaboration. Get to know the people who turn your vision into reality.

Meet Our Team