When should I start marketing my event?

The sooner, the better! Great event marketing isn’t just about promotion, it’s about building anticipation. Ideally, you should start marketing 3 to 6 months in advance to give your audience time to engage, plan, and commit. For larger conferences or industry-wide gatherings, we recommend 6 to 12 months of lead time. Through our research, we’ve learned this allows for stronger sponsorship outreach, long-term visibility, and multi-phase campaigns that establish a powerful presence over time. But let’s be real, not every event has that luxury. For events with shorter timelines, targeted digital campaigns and high-impact promotional strategies can still drive strong attendance. Whether you have months to plan or just a few weeks, the key is using the right tactics at the right time to maximize pre-event engagement.

Can SDE Events help even if my event is last minute?

Of course we can! Some of the best events happen under tight deadlines, and we know how to make them successful. When time is limited, every move counts—and that’s where our years of expertise shine. With our event marketing services, we work quickly to deploy targeted marketing strategies, leveraging social media surges, digital advertising, and direct outreach to attract attendees fast. More than promotion, we can help secure last-minute vendor partnerships, optimize registration flows, and streamline logistics. We don’t just make things work; we make them work exceptionally well, even under pressure. With SDE Events, your event won’t just come together—it will deliver results.

How involved do I need to be in the marketing process?

You’ll have as much or as little input as you’d like. Some clients prefer to be hands-on in messaging and creative direction, while others trust us to handle the process from start to finish. No matter the level of involvement, we ensure your marketing campaign aligns with your brand and drives real results. Our event marketing services are a true collaboration, but that doesn’t mean you have to handle the details. At SDE Events, we take on the strategy, tactics, execution, and performance tracking. We don’t want you to have to juggle any more than you have to while planning your event.

Will marketing help even if I’ve held my event before?

Absolutely. Even the most successful recurring event needs fresh marketing strategies to keep growing. Attendee expectations evolve, industry trends shift, and staying relevant requires more than simply repeating what’s worked in the past. With our event marketing services, we take a thorough analysis of past event performance, audience engagement trends, and emerging opportunities. Our goal is to identify what needs to evolve while preserving what already works. With the right marketing approach and our dedicated team at SDE Events, your event doesn’t just maintain its success—it expands its reach and keeps your audience coming back year after year.

Your Event
Deserves the Spotlight

From Promotion to Packed Venues

Creating an event is one thing—getting people excited about it is another. With our event marketing services, we blend strategy and creativity to make sure your event gains traction, attracts attendees, and becomes a must-attend occasion. At SDE Events, we transform invitations into sold-out events and audiences into lifelong brand advocates.

Plan My Event

What Event Management Includes

Marketing content calendar creation and asset design
Social media campaigns
Email marketing and outreach
Webinars
Paid advertising and promotions
Audience targeting
Registration and engagement strategies
Press and media outreach

Event Marketing Services

Benefits of Working With SDE Events

Pre-Event Engagement

Our strategies build anticipation that keeps your event at the forefront and generates momentum long before the big day. We’ll get the buzz going long before your event.

Sponsorship & Partnership Support

We make sure sponsors gain maximum visibility and value without overshadowing the attendee experience. This approach ensures sponsors are eager for future investments.

Data-Driven Marketing Strategies

We don’t guess at SDE Events—we analyze. We build every campaign based on data insights to increase your registrations, boost engagement, and deliver measurable ROI.

What You Can Expect

1

Step 1: Strategy

A strong marketing strategy begins with clarity. We define key messaging, select the right channels, and establish a timeline that aligns with your objectives. From content strategy to digital outreach, we make sure events have the visibility and attendance they deserve.

2

Step 2: Implementation

Execution is everything. Our team rolls out multi-channel campaigns that amplify your function’s reach. Through paid ads, influencer collaborations, and audience engagement tactics, we drive attendance and guarantee your brand remains front and center.

3

Step 3: Success

Great marketing extends beyond the event itself. We help you capitalize on the momentum with post-event promotions, social media highlights, and audience reengagement strategies. Our goal at SDE Events is to curate events that build on the success of the last.

Create Something Exceptional

Extraordinary events don’t happen by chance—they happen with SDE Events. We transform your vision into a dynamic, engaging, strategic, and results-driven experience.

Plan My Event

Our Clients, Our Best Advocates

In my many years of event planning and organizing, I have never worked with another person or company that is more dedicated to providing a detailed, smooth and experiential event than Grainne…

Dr. Renato Saltz - Event Chair of the American-Brazilian Aesthetic Meeting (ABAM)

In my many years of event planning and organizing, I have never worked with another person or company that is more dedicated to providing a detailed, smooth and experiential event than Grainne Gray. She has a personalized approach that is tailored to my attendees and industry partners demographics. She always provides new ideas to enhance my event year over year and exceeds our goals while creating a flawless event. Grainne is a true advocate in the event’s success, and never ceases to go above and beyond.

Dr. Renato Saltz - Event Chair of the American-Brazilian Aesthetic Meeting (ABAM)
When working with Grainne and her team, it is more than just a transactional relationship with a contractor. Grainne is a true partner who is as invested in the success of the…

Izhak Musli Co-CEO of The Aesthetic Success - 4S Summits

When working with Grainne and her team, it is more than just a transactional relationship with a contractor. Grainne is a true partner who is as invested in the success of the events as we are. She provides detailed communications, leverages contracts to get us the best value, builds relationships with our industry partners on behalf of us and looks for opportunities to help enhance revenue while protecting the bottom line. Her expertise and knowledge gives us full confidence that we are in the best of hands.

Izhak Musli Co-CEO of The Aesthetic Success - 4S Summits
I’m so happy we made the decision to work with SDE Events for our annual company retreat. Having planned and managed our first annual trip without any outside assistance, the advantage of…

Max Baybak Co- Founder & Chief Growth Officer Influx Marketing

I’m so happy we made the decision to work with SDE Events for our annual company retreat. Having planned and managed our first annual trip without any outside assistance, the advantage of having a professional event planner in our corner was immediately clear and highly refreshing. They presented options and opportunities we would never have come across on our own and they were always looking for ways to stay within or under budget. Lastly, and perhaps most importantly, working with SDE allowed us to focus on the small things and get every little detail just right, which in turn made our retreat the best one yet.

Max Baybak Co- Founder & Chief Growth Officer Influx Marketing
Warnock Hawkes
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Frequently Asked Questions

Answered by:

Grainne Gray, Owner

Your Event Deserves the Spotlight

What Event Management Includes

Event Marketing Services

Benefits of Working With SDE Events

Pre-Event Engagement

Sponsorship & Partnership Support

Data-Driven Marketing Strategies

What You Can Expect

Step 1: Strategy

Step 2: Implementation

Step 3: Success

Create Something Exceptional

Our Clients, Our Best Advocates

Bold Goals? We Make It Happen

Frequently Asked Questions

When should I start marketing my event?

Can SDE Events help even if my event is last minute?

How involved do I need to be in the marketing process?

Will marketing help even if I’ve held my event before?

Related Services

Contact SDE Events

Your Event
Deserves the Spotlight